Proposed 33-Story Tower In Allentown Draws Mixed Reaction

English: City of Allentown from east side

English: City of Allentown from east side (Photo credit: Wikipedia)

It’s hard to imagine: a tall, pencil-like building that would jut into the Allentown sky, permanently altering the city’s landscape.

Lehigh Valley Developer Bruce Loch’s proposal to transform a 4,000-square-foot grassy plot in the city’s Neighborhood Improvement Zone into a 33-story high-rise is so unusual it has spurred conversation across the region.

For many, it’s an exciting prospect — a sign that developers have faith in Allentown’s urban core. Others have questions about the proposal, such as how a footprint so small could support a structure that would eclipse the Lehigh Valley’s tallest buildings by at least 20 feet.

Amy Hawley, an Allentown commercial and industrial real estate broker, commended Loch for wanting to build downtown, but questioned whether local businesses are ready for such a radical change in floor plan.

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