Off the Avenue Cafe Opens Shop In Downtown Reading

A 1947 topographic map of the Reading, Pennsyl...

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When Keith B. Rhein opened Off the Avenue Cafe in West Lawn in 2007, he never meant to create a trendy spot for dinner.

His focus was to create a great cafe for breakfast and lunch.

But because there was a greater demand for dinner, Rhein gave the customers what they wanted.

Rhein is trying the breakfast and lunch idea once again, opening a second location: Off the Avenue Cafe Downtown.

The new cafe is on the first floor of the M&T Building, which is owned by developer Alan Shuman, president of Shuman Development Group.

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